Amazon captures 59% of AI-assisted purchases despite shifting research starts

The disconnect highlights a key challenge for agentic commerce: AI excels at discovery but lacks the infrastructure for seamless checkout. Only 36.8 million consumers trust AI with payment details, and willingness to delegate full purchases dropped from 32% to 24% in a year. Retailers and platforms now focus on integrating AI with existing checkout systems—payment credentials, loyalty programs, and trusted delivery—to bridge the gap. Merchants see agentic commerce as an opportunity but admit readiness remains low, with only 23% fully prepared for AI integration.