Graphite finds ChatGPT still rarely mentions many brands even when using search
Graphite, a growth agency that sells AEO services, released an Oct. 16 analysis comparing logged‑out ChatGPT responses with and without search. The study examined 3,115 entity‑question pairs across 57 questions and found that brands appearing on at least 15 % of cited pages were mentioned in under a quarter of no‑search answers, with median visibility of 11 % when search was enabled. Graphite…
Key points
- In Graphite’s Oct. 16 analysis, brands named in under a quarter of no‑search answers appeared on at least 15 % of cited pages, with median visibility 11 % when search was used
- Citation rates for logged‑out ChatGPT rose from 56.6 % (week of Aug. 3) to 88.5 % (week of Sept. 28) in Graphite’s comparison prompts
- 59.6 % of 957,000 fan‑out queries contained a brand, and 22.7 % used a site: operator, per Graphite’s labeling with Anthropic’s Claude Haiku 4.5
The analysis also tracked fan‑out queries, counting about 957,000 queries from 22,953 non‑branded prompts collected between August and early October. Of those, 59.6 % contained a brand and 22.7 % used a site: operator, as labeled by Anthropic’s Claude Haiku 4.5 model. Citation rates for logged‑out ChatGPT rose from 56.6 % (week of Aug. 3) to 88.5 % (week of Sept. 28), while Gemini’s rates moved from 79.0 % to 81.2 %. Graphite cautions that these percentages could change over time.
Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern
Search Engine Journal · 26 October 2026
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