MarTech outlines ways to cut AI costs without sacrificing productivity

The article highlights the importance of verifying AI outputs before use, setting clear guardrails for employee AI use, and strategically choosing where to prompt based on cost. It introduces prompt frameworks like COAST, CO-STAR, FOCUS, and MARK to improve efficiency in marketing contexts. Building a library of effective prompts—through prompt logs—can save time, reduce reinventing the wheel, and aid audits. Vendors are also encouraged to provide AI enablement resources to help customers use agentic features effectively, preventing churn. Continuous skill development and ongoing efficiency practices are key to adapting to evolving AI applications.