Defining requirements before prompting improves AI output

It recommends using established development artifacts—business requirements documents, user stories, acceptance criteria, prompt frameworks, and prompt logs—to give AI clear direction. These artifacts help marketers reduce wasted effort and keep the output aligned with the project vision.

The piece notes that as AI lets marketers take a more direct role in code creation, they must also take on an editor’s role, checking for gaps and ensuring the final product matches the defined goals. The article is a practical guide rather than an opinion or research study.