MarTech warns AI licenses won’t close marketing skills gaps, cites Gartner survey

The article proposes three practical checks to tell whether a team’s problem is a skills gap, a headcount gap, or both. First, ask reviewers what they correct – judgment errors point to skills, rushed details point to hours. Second, look at where work queues; a single‑person bottleneck signals a skills gap, while widespread delays indicate a headcount shortage. Third, pull a recurring project for a month: if quality and volume improve, the team was short on hours; if they stay flat, the issue is skills. When both gaps exist, the advice is to fix skills first, then add headcount or AI.