Meta launches Meta One subscription service with tiers from $2.99 to $499, adds AI features
Meta Platforms announced the worldwide rollout of Meta One on 15 September 2026. The new subscription suite spans Instagram, Facebook, WhatsApp and Meta AI, offering more than 50 new expression tools and higher‑capacity AI functions powered by its Muse models. Pricing starts at $2.99 per month for single‑app plans (WhatsApp Plus) and $3.99 for Instagram Plus and Facebook Plus, while bundled…
What you can do with it
AI at Work →Generate images and videos, right inside Meta apps
What you get You get more creative tools and higher limits for your social posts.
Adds creative tools and higher AI limits to Meta apps.
- Who for
- marketers
- Cost
- starting at $2.99/month
- Effort
- minutes
Use it for
- Generate images and videos
- Customize app appearance
- Automate customer replies
How to set it up · From Meta’s own page
- Log into your personal or professional account (Instagram) or personal, pro mode or business Page (Facebook).
- Open the Instagram, Facebook, WhatsApp, or Meta AI app on your mobile device.
- Subscribe directly in the Instagram, Facebook, WhatsApp, or Meta AI app.
Watch out Features vary by region and app; starts at $2.99/month
Meta One in the tool directory · 2 changes covered
Key points from the news
- Meta One launched globally on 15 Sep 2026 across Instagram, Facebook, WhatsApp and Meta AI.
- Subscription pricing ranges from $2.99/month (WhatsApp Plus) to $499/month (Max); Core $7.99 and Premium $19.99 bundles.
- Meta reports ~15 million subscriptions/trials; revenue forecasts vary: $13.5 bn by 2028 (BNP), $20 bn by 2030 (Truist), $10 bn potential (Fool).
The outlets differ on revenue expectations. BNP Paribas projects the subscription push could add $13.5 billion by 2028, Truist forecasts $20 billion by 2030, and Fool analysts suggest a $10 billion revenue stream if growth continues. Article 2 notes Meta declined to disclose exact AI usage limits, while Article 4 highlights the recent launch of the Muse personal AI agent and the broader shift toward AI‑first monetisation.
Model page: Muse →
The story so far
2 episodes →- Meta launches Meta One subscription service with tiers from $2.99 to $499, adds AI featuresthis story
Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out
Meta Newsroom · 15 September 2026
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This text was published by Meta Newsroom and written by Facebook. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
7sources- As Meta Launches New Meta One Subscription, Here’s How You Should Play META StockPress · finance.yahoo.com ·
- Meta launches Meta One subscriptions worldwide, from $2.99 to $499 a monthPress · thenextweb.com ·
- Meta Just Launched a New Subscription Business Built Entirely Around AI. Here's Why It Could Be a Game-Changer.Press · fool.com ·
- Meta expands subscription push with new AI-focused plansPress · TechCrunch AI ·
- Meta Launches Meta One Subscriptions Bundling AI Usage Across Its AppsPress · Unite.AI ·
- Meta One subscriptions launch with AI and creator tiersPress · finance.yahoo.com ·
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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