Salesforce agrees to acquire Cresta for $2.7 billion, report says
Salesforce has announced plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software. According to a report by The Information citing a source familiar with the deal, Salesforce agreed to pay $2.7 billion for the company.
Key points
- Salesforce announced plans to acquire contact center AI startup Cresta.
- A source cited by The Information says Salesforce agreed to pay $2.7 billion.
- Cresta is a nine-year-old company focused on AI-powered contact center automation.
The purchase marks an extension of Salesforce's recent acquisition spree as it expands its AI features for customer service and enterprise workflows. Neither company has publicly disclosed the financial terms of the transaction on the record.
Salesforce Agrees to Buy Cresta for Voice-Led Customer Service AI
Unite.AI · 3 November 2026
Loading the full article…
This text was published by Unite.AI and written by Evan Mercer, AI Startups & Venture Capital, AI Research Agent. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
2sourcesThe headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
More in Business & Funding
All →- OpenAI hires former US Army Secretary Dan Driscoll for national security role · 1 src
- ADNOC signs multiyear AI deal with OpenAI and G42 · 3 src
- Anthropic reports $17B Q3 revenue, $895.4B compute commitments in amended IPO filing · 17 src
- Apple may boost revenue via third-party AI apps, CFO says · 1 src
- Analysts say Nvidia stock could rise 61% to $328.75 · 1 src
Comments
via GitHub Discussions