Semrush adds AI citation tracking to Prompt Tracking tool
Semrush’s Prompt Tracking now includes a Sources report that shows which websites AI platforms cite for tracked prompts. The tool helps marketers spot gaps where competitors or third-party sites dominate citations while their brand is missing from AI answers.
What you can do with it
AI at Work →Spot competitor citation gaps with Semrush Prompt Tracking
What you get You can update content for AI.
Scans AI answers for tracked prompts, lists cited sources.
- Who for
- marketers
- Cost
- included in a tool you already have
- Effort
- minutes
- Already included in
- AI Visibility Toolkit/Starter/Pro+/Advanced plans
Use it for
- Spot competitor citation gaps
- Prioritize outreach targets
- Update content for AI
How to set it up · From the article
- Set up a Prompt Tracking campaign with your target prompts and AI platform.
- Open the Sources report in Position Tracking to view cited domains/pages and metrics.
- Filter by category or competitor to identify gaps where your brand is missing.
Watch out Prompt limits vary by plan (e.g., 25 on AI Visibility Toolkit)
Key points from the news
- Semrush’s Sources report tracks cited domains/pages for tracked AI prompts, revealing citation gaps where competitors or third-party sites appear without brand mentions
- Users can filter by category (e.g., ecommerce, knowledge bases) and compare their domain’s citation share against competitors’ in AI answers
- Daily updates and exportable data help prioritize outreach or content updates to earn more AI citations, with plan-based prompt limits (25–200)
The report breaks down cited pages by category (e.g., ecommerce, knowledge bases) and tracks metrics like citation frequency, brand mentions, and mention rates. Users can compare their domain’s visibility against competitors and identify outreach targets—such as outdated pages or missing product details—that could improve AI-generated references. Updates occur daily, and the data can be exported for further analysis.
Semrush’s approach extends traditional SEO research by focusing on retrieval-augmented generation (RAG), where AI pulls sources from the web. The tool requires a Prompt Tracking campaign (with limits tied to Semrush plans) and works across platforms like ChatGPT, AI Mode, and Gemini, though sources vary by platform.
The story so far
2 episodes →- Semrush adds AI citation tracking to Prompt Tracking toolthis story
How to track your AI citations and sources with Semrush
Semrush Blog · 7 October 2026.png)
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This text was published by Semrush Blog and written by Luke Harsel. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
2sources- How to build an AI visibility dashboard with SemrushPress · Semrush Blog ·
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