Shopify lets merchants hide compare-at prices from AI agents
Shopify now lets store owners control whether AI shopping agents see their compare-at prices—the original price before a discount—through Shopify Catalog. Previously, agents only saw the current sale price, not the marked-down price context. Merchants can toggle this setting in their admin under the Compare-at section, giving them more control over how discounts appear to AI shoppers.
What you can do with it
AI at Work →Control price comparisons with Shopify Catalog
What you get You can adjust AI shopping tools.
Toggles visibility of compare-at prices for AI agents reading your Shopify Catalog data.
- Who for
- marketers
- Cost
- included in a tool you already have
Use it for
- Manage discount visibility
- Adjust AI shopping tools
- Control price comparisons
Watch out Only affects AI agents, not human customers or storefronts
Shopify Catalog in the tool directory · 2 changes covered
Key points from the news
- Shopify now shares compare-at prices with AI shopping agents by default, via Shopify Catalog
- Merchants can disable this in admin under the *Compare-at* section, per product or globally
- No cost or new plan required: the toggle is part of existing Shopify Catalog settings
The change applies to AI agents that read data from Shopify Catalog, which powers automated shopping tools. Shopify’s help docs explain how catalog mapping works, but the toggle itself is optional. The update does not affect how prices appear on storefronts or to human customers.
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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