Shopify SimGym adds shopping goals and visual guidance for store testing
Shopify SimGym now lets merchants set specific shopping goals for AI-powered store simulations. Users can test entire shopping journeys, product discovery paths, and add-to-cart confidence by simulating how AI shoppers interact with their stores. Recommendations are now more direct, with numbered markers linking suggestions to exact page locations and playback videos showing shopper behavior and…
What you can do with it
AI at Work →Find where shoppers abandon with SimGym
Simulates AI shoppers navigating your store to identify friction points.
- Who for
- marketers
- Cost
- included in a tool you already have
- Effort
- minutes
Use it for
- Find where shoppers abandon
- Test product discovery paths
- Improve add-to-cart confidence
How to set it up · From the article
- Set a shopping goal (e.g., product discovery) in SimGym
- Run the simulation to see AI shopper behavior
- Review numbered recommendations linked to page locations
- Watch playback videos of shopper interactions
Watch out Requires Shopify store access to use SimGym simulations
Key points from the news
- SimGym now tests entire shopping journeys, product discovery, and add-to-cart confidence with AI shoppers
- Recommendations include numbered markers linking to page locations and playback videos of shopper behavior
- Each recommendation links to a summary of the AI shopper’s visit for deeper analysis
The updates aim to make testing more actionable. Simulations now include visual references for recommendations, and each suggestion links to a summary of the AI shopper’s visit. Shopify says merchants can dig deeper into specific issues by watching how AI shoppers navigate their stores, helping identify pain points and opportunities for improvement.
SimGym adds shopping goals with more actionable insights and visual guidance
Shopify Changelog · 28 October 2026Loading the full article…
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Coverage and discussion
2sources- Get AI tested storefront suggestions from SidekickPress · Shopify Changelog ·
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