Google says UK regulator’s AI choice plan may violate its own rules
Google accused the UK’s Competition and Markets Authority (CMA) of pursuing an ‘unlawful’ plan to force it to promote rival AI services like ChatGPT and Claude alongside its Gemini model. The CMA’s consultation, expanded in September, proposes a pop-up screen offering rival AI assistants to boost competition, but Google argues AI was excluded from the original scope of the investigation. The…
Key points
- Google claims CMA’s AI choice plan violates its own market investigation rules
- CMA consultation proposes pop-up screen for rival AI assistants like ChatGPT and Claude
- Google warns AI-driven searches reduce publisher traffic by an unspecified margin
The dispute escalates tensions between Google and the CMA, which previously designated Google as a ‘strategic market player’ in October 2025. Google has also faced regulatory scrutiny in the UK over its search dominance, with the CMA now examining Microsoft’s Copilot integration in enterprise software. A CMA spokesman noted the regulator is reviewing all responses before final decisions.
Google attacks UK over ‘unlawful’ AI plans
yahoo.com · 27 October 2026
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