Somantra launches AI search visibility metrics for ChatGPT, Google AI Overviews
Somantra introduced an Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) metrics suite to track how AI search engines like ChatGPT, Google AI Overviews, Claude, and Perplexity recommend brands—not just mention them. The tool measures Brand Mindshare Score (share of voice and citation), Brand Consideration Score (competitor positioning), and Brand Engagement Score…
What you can do with it
AI at Work →Measures Brand Mindshare, Consideration, and Engagement scores.
What you get You can refine AI search strategy.
- Who for
- marketers
- Cost
- included in a tool you already have
Use it for
- Analyze buyer-intent conversations
- Compare competitor positioning
- Refine AI search strategy
How to set it up · From the article
- Share product/service details with Somantra
- Request a free AEO brand audit (covers 15,000+ conversation paths)
- Access dashboard for daily/weekly/monthly score updates
Watch out Requires brands to share product/service details for query set creation
Key points from the news
- Somantra’s AEO/GEO metrics track AI search recommendations beyond mere citations, using Brand Mindshare, Consideration, and Engagement scores
- Perturbation testing on 4,445 ChatGPT responses showed query tweaks can alter AI brand recommendations
- Rentomojo uses the tool to refine its AI search strategy, analyzing category-specific buyer-intent conversations
Somantra’s own perturbation testing on 4,445 ChatGPT responses and 135 matched query pairs in the Australian insurance category showed single-word query changes can shift AI recommendations. The company claims its metrics help brands like Rentomojo, an Indian furniture and appliance rental platform, identify buyer-intent conversations where their brand is recommended or overlooked. Rentomojo uses the scores to refine its AEO/GEO strategy, focusing on granular query-level insights and competitor comparisons. Access requires brands to share product details, and Somantra builds query sets from real consumer behavior, simulating 15,000+ customer conversation paths per brand for its free audit.
New AI Search Visibility Metrics for ChatGPT, Google AI Overviews, Claude, Gemini and Perplexity Launched - Somantra Sets Industry Standard for AEO and GEO Metrics Suite With
manilatimes.net · 28 September 2026
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