Global AI glasses shipments rise 263% YoY in H1 2026, led by Meta and EssilorLuxottica
Counterpoint Research reported that worldwide shipments of AI‑enabled glasses, covering both display‑less and AR/AI devices, jumped 263% year‑over‑year in the first half of 2026. The analysts behind the study are George Lesniak and Flora Tang, who track wearables and mobile markets.
Key points
- Global AI glasses shipments grew 263% YoY in H1 2026.
- Growth driven by Meta’s AI glasses and EssilorLuxottica’s display‑less lineup.
- Counterpoint Research says AR and AI adoption are expanding the market.
The surge is driven primarily by Meta’s dominance in the AI glasses segment and EssilorLuxottica’s new display‑less lineup, which together are expanding consumer adoption of AR and AI functionalities. Display‑less glasses forego traditional screens, using projection or retinal imaging to deliver visual content, a factor the analysts say is boosting appeal. The report notes that the market, which grew modestly in previous years, is now accelerating as more manufacturers launch wearable AI products.
The rapid growth signals a broader shift toward immersive computing. Hardware makers, app developers, and advertisers are likely to adjust strategies to target users who increasingly interact with AI through on‑eye experiences.
Global AI glasses shipments, including display-less and AR & AI glasses, rose 263% YoY in H1 2026, driven by Meta and EssilorLuxottica's display-less lineup
counterpointresearch.com · 23 September 2026
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