Radio exec shares RACE and TCREI prompting frameworks for better ChatGPT results
A recent CRS360 webinar led by CRB Executive Director RJ Curtis and Stoney Creek Records promotion director Stan Marczewski taught radio professionals how to shape prompts for AI tools such as ChatGPT and Gemini. The session introduced two structures – RACE (Role, Action, Context, Expectation) for idea generation and TCREI (Task, Context, References, Evaluate, Iterate) for turning a single…
Key points
- RACE framework structures prompts as Role, Action, Context, Expectation for generating radio copy.
- TCREI framework (Task, Context, References, Evaluate, Iterate) refines ideas into full on‑air campaigns.
- Marczewski showed a checklist: define goal, pick framework, draft prompt, test, save, repeat.
Attendees received a checklist: define the goal, pick the appropriate framework, draft the prompt, test the output, save successful prompts, and reuse them. Marczewski also argued that AI is a creative partner, not a job threat, and encouraged stations to start small, tinker, and think big. Radio Ink will continue to provide ready‑to‑use prompts for subscribers at $3.33 per month.
CRS360: Better AI Prompts For Radio Start With Two Frameworks
radioink.com · 23 September 2026
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